|New name of the event
|What is the (deeper) message the name tries to convey
||When spoken, it sounds close enough to the preceding event SHA2017. Deliberately creating both similarity and at the same time ambiguity. Confuse speech analysis systems that have to decode the context in which the abbreviation is used.
|Related Keywords / synonyms
||Being similar to the SHA2017 event, yet still be (slightly) different
||Cyber Hacking Anyway
|What is the (deeper) message the acronym tries to convey
||Change a little, but not too much.
|What concepts or ideas bind these elements (name, acronym, mood board)
||Change a little, but not too much. Stand on shoulders of giants. No revolution, just gradual change.